Fish Bowl Marketing
Permission based email marketing is by far the fastest growing, and most popular,
marketing method in businesses today. It is also perhaps the most underutilized,
customer communications and marketing tool used by business. In many cases
customers are asking for email messages rather than traditional printed marketing
literature. When done correctly, email is an optimal tool for customer retention and
relationship building.
If your business relies on
table turns and frequency, why are you not communicating with your clients every
week? The more often you “keep the seats warm,” the better off you
are. Up until now, the challenge was finding a vehicle to communicate to your
customers that didn’t break the bank, and was cost effective enough to have weekly
dialog. A full-color multimedia email, delivered directly to your client is the most
cost-effective and easiest way to make that happen. Email should not take the place
of existing media options. Instead, it should be a powerful partner in the media
mix.
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