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Patron Profiler
Patron Profiler allows restaurants to track vital statistics on their diners.
This is an important customer relations management (CRM) tool, which can simply
start by asking your customers to complete a comment card, drop a business card,
or build a profile directly off a credit card receipt. Enter this information
into Patron Profiler Software, and shortly you will be using the software to
track customer frequency, diner preferences, birthdays and contact information.
Our ultimate goal is to make your restaurant self-sufficient in running its own
neighborhood marketing campaigns.
Permission-based email is perhaps the most powerful, yet underutilized,
customer communications and marketing tool available to companies specializing
in the hospitality, travel and leisure business. Permission-based email receives
average response rates between 5% and 15%, compared with average response rates
of 1%-2% for direct mail. Keeping in constant contact with your patrons by email
and/or direct mail just makes sense and is made easy through Patron Profiler
software.
By tracking individual customers, and their purchase and visit history,
operators can calculate the frequency, churn (the net gain and loss of
customers), and core customer ratings that drive revenue. Here are several ways
to utilize the CRM methodology in the promotion of your restaurant business:
- Tell customers you "wish
they were here." Send a promotion to patrons not dining in past three months.
- Use a frequent-diner
program to lure customers back each week.
- Invite all the people who
have ordered a bottle of wine at your restaurant to a Chef’s wine dinner.
- Offer patrons a piece of
birthday cake on their birthday
- Frequent diner rewards -
"Congratulations! You've visited our establishment 5 times.”
- Charity benefits - "Join us
to help the American Cancer Society fight by dining with us."
- Special events - "Come
celebrate St. Patrick's Day with us!"
- Specials for event
planners/wedding coordinators
- Lunch deals/specials -
"Come in today for a crab feast for only $12.95."
- Catering info - "We now
cater lunches as well as dinners"
- Timed specials (Mondays are
slow, so a special offer is made if you dine on that day)

For a full description of the product...please visit this
products website at
www.PatronProfiler.com
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