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Do you have a way to invite each customer who comes
through your door back to your restaurant?
Did you know that on average, 1 out of every 14
patrons coming though the door is trying a restaurant for the 1st time? How
much of your restaurant’s advertising budget is geared towards reaching that
14th customer? What about the budget for the other 13 regular customers?
PickaRestaurant.com distances itself from other ad serving websites by being a
company that is a solution provider for restaurants. PickaRestaurant.com is a
great way to reach that 14th new trial customer and PAR Software is great way to
keep the 13 regular customers coming back! Increasing sales and profitability
doesn’t count as a Marketing goal; it’s a given. In the restaurant business,
there are basically four ways to increase sales and profitability.
- NEW TRIAL: These are
first-time customers buying from you for the first time.
- FREQUENCY: This is how
often existing customers return to you for future purchases.
- CHECK AVERAGE: Often refers
to the total purchase for each transaction.
- PARTY SIZE: Party Size
refers to the number of people in each party.
On the other side of the coin, efficient use of
overhead (not cost cutting) may be the answer. Lower wage rates, cutting product
costs and reducing kitchen waste (cost cutting) tend to have negative effects on
employee moral, customer service and food quality and availability. Other than
simply trying to slash prices, not recommended, there are also four basic ways
and an example to maximize items that total up to the cost of overhead.
- EFFICIENCIES: Increase work
staff efficiencies through qualified hiring and continued training.
- WASTE REDUCTION: Reduce
waste through better timely procurement & focused marketing.
- INCENTIVES: Supplier’s
incentives for price breaks & new product promotion.
- OVERHEAD ANALYSIS:
Eliminate ineffective expenditures increase spending on effective ones.
Decide which methods are right for your restaurant. PickaRestaurant's PAR
Software products address each one of the above ways to increase profitability
and keep all 14 customers coming through your doors. We are always striving to
help restaurants solve problems and build sales. One item not to forget is many
times we do promotions, sponsors, or donate to events to create publicity. This
is a very effective advertising strategy that should not be forgotten. The
right publicity almost always creates better results than paid advertising.
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